Creating smart sports spaces: Meet, connect, design and analyze.
A new dimension in indoor cycling simulation and training.
Technological tools for individualized training of players’ technique.
Digital platform for tracking and talent management specialized in e-sports.
Metaverse-as-a-service tool.
Generate energy through your cycling practice and turn it into virtual credit in our specialized marketplace.
Effective and high-quality digital physiotherapy.
Disruptive technology in wetsuit management.
Innovative cognitive training tool based on chess oriented to personal wellness, “mens sana”.
Adventure terrain climbing belay devices.
Tools for training and improving surfing techniques.
The personalized digital solution that drives your goals and helps you become your best version.
Artificial intelligence to reduce uncertainty, optimize performance and maximize revenue in different sports: scouting and performance prediction; health, physical performance and injury prevention; and media performance analysis.
Footwear technology that promotes the natural stride of children, with a sporty design, constant innovation and no constriction.
Sportswear with built-in resistance for better training.
Best Protection in the world against ski edge lacerations.
Training platform for football players and coaches based on virtual reality, artificial intelligence and neuroscience.
Development of innovative food solutions to improve athletes’ sports performance.
Digital studio specialized in 3D technologies that brings the world of sports closer to its fans through interactive experiences.
Business Development, Product Design and Management, Project Management and Organization.
Business development, product design and management, organization and management, and technology.
Business development, product design and management, organization and financing in sports tech projects/startups.
Business development, product design and management, marketing, organization and management and internationalization of sports tech projects/startups.
Funding
Business development, organization and management, design, branding and product management, marketing and sports technology, digital sport and health, nutrition and wellness.
Business development, Product design and management, Organization and management and Financing.
Business Development, Organization and Management, Marketing, Branding and Design, and Legal and Judicial.
Business Development, Product Design and Management, Organization and Management, Marketing, Financing and Technology
Organization and Management, Smart Sports Spaces and Technology.
Business development, organization and management, marketing, internationalization, management and smart sports spaces.
Let’s team up to make the sports industry more innovative, competitive and smarter.
Whether you have a project in mind, or just want to talk to us, fill out the form below.
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HUB for Innovative Sports Technologies
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Juanma Murua es Economista y consultor en gestión de ciudades y territorios, especializado en políticas deportivas y promoción de la actividad física (www.murua.eu). Fundador de la agencia Ecosistema Activo.
Durante más de 20 años ha coordinado numerosos proyectos relacionados con el deporte y el desarrollo de ciudades y territorios. Ha dirigido los planes estratégicos del deporte de Bilbao, Mondragón, Ermua, Jaca, Elorrio, Lasarte, la isla de Tenerife, la comarca del Baix Llobregat (Barcelona) y las ciudades portuguesas de Maia, Gondomar y Odemira.
Escribe artículos, imparte clases y conferencias sobre la relación entre el desarrollo sostenible de ciudades y territorios, la salud, la actividad física y el deporte. Es autor del blog ‘Economía en chándal’ (www.economiaenchandal.com).
Eñaut Ruiz es Director Gerente en Grupo Kirol: Kirolbet (www.kirolbet.es), distribución de apuestas deportivas y Kirolsoft (www.kirolsoft.com), desarrollo de soluciones tecnológicas para juegos y apuestas, habiendo desempeñado anteriormente los cargos de Director I+D+i y Director Producción/Trading.
Cuenta además con amplia experiencia en el sector deportivo como Project Manager -Poyectos Bussiness Intelligence&EComerce; Gestión de Data, Marketing & Patrocinio, Integrity y conocedor de la evolución de hábitos de consumo digital y nuevos deporte/eventos como Kings/Queens League, Esports, ELeagues, etc
Jordi Viñas es Socio-Director y Fundador de Itik Consulting Sport & Leisure SL (www.itik.cat) consultoría en el la industria del deporte así como Fundador de Elimu Knowledge Management, SL que tiene como objetivo fomentar la gestión del conocimiento también en esta industria. Además es profesor asociado del Grado Universitario en Gestión Deportiva, Facultad Blanquerna (Universidad Ramon Llull) y coordinador académico del Master en Marketing y Gestión Deportiva / Master in Sport Business semipresenciales en Johan Cruyff Institute.
Cuenta con dilatada experiencia como consultor en proyectos vinculados a la gestión deportiva, especialmente en planificación estratégica, estudios de viabilidad económico-financiera y de investigación social aplicada al deporte.
Jordi Pinillos es Fundador de Qantara Sports (www.qantarasports.com), consultoría deportiva en las Areas de estrategia, gestión de instalaciones, programas, políticas deportivas y educación.
Cuenta con 25 años de experiencia en diferentes cargos en la administración pública, centros deportivos privados, multinacionales de productos deportivos y consultoría en marketing y comunicación deportiva.
Naiara Pineda es licenciada en ADE. Postgraduada en Dirección Financiera por la Universidad de Deusto. Experta en Contabilidad y Auditoría de Cuentas, en Innovación y Gestión, y en la Gestión de Marketing y Relaciones internacionales. Experta en análisis de costes LCC (Life Cycle Costing H2020). Fundadora de FinBox, liderando el área de la consultoría económico-financiera. He desarrollado y participado en las estrategias y las políticas acordes a nuestros clientes y a los servicios de la marca: Costing, Pricing, Cash y Análisis de inversiones con soluciones de financiación, fondos de inversión, subvenciones y productos bancarios. Amplia experiencia y capacidad de análisis en la gestión económico-financiera identificando riesgos y aportando soluciones clientes, principalmente pymes y startups y emprendedores.
Amplia experiencia en:
Financiación.
Manel Valcarce es CEO en la consultoría deportiva Valgo Investment (www.valgo.es) y CMO en Valte, consultoría tecnológica -Spinoff de la Universidad de Sevilla- (LinkedIn de Valte) y Responsable de área en el Departamento de Formación de la Real Española de Fútbol.
Es Docente, Emprendedor y Consultor Tecnológico y de Marketing en diversas empresas del sector.
Ejerce como Profesor Doctor contratado por la Universidad Internacional de Valencia (VIU), Vocal de la Junta Directiva del Círculo de Gestores Deportivos de Madrid – FAGDE y Miembro de la Sociedad Española de Economía del Deporte. Es Socio fundador del IIDCA Europa y de la Asociación Football in Spain.
Cuenta con más de 15 años de experiencia gestionando Centros de Fitness propios. Asesor de negocio de empresas y entidades deportivas del sector deportivo y del fitness.
Ex gerente y responsable de comunicación del Consejo General de Colegios Oficiales de Licenciados en EF y CAFD.
Ha desarrollado trabajos de marketing y comunicación con empresas, federaciones deportivas y universidades, así como de gerencia y gestión como por ejemplo, FEDA, AAF, RFEV, RFEF, etc.
Y participa como docente en el Master Oficial Dirección Organización e Instalaciones de la Actividad Física y del Deporte (Universidad Alcalá de Henares), Master Oficial Universitario en Gestión Deportiva en la Universidad Internacional de Valencia (VIU), Máster Universitario en Dirección de Marketing y Gestión Comercial en la VIU, Master Oficial Dirección Deportiva INEFC Catalunya, Curso Universitario Marketing y Gestión de Eventos Deportivos de la Universidad Complutense de Madrid, Postgrado Dirección en Fitness de la Universidad de Valencia, Curso de Experto en Tecnología y
Dirección Deportiva de la Universidad de Sevilla y del Curso Especialista en Dirección de Centros Deportivos del Grupo IGOID y la Universidad de Castilla la Mancha. Miembro del equipo docente Unisport Universitas. Ha sido profesor del Master en Gestión Deportiva del INEF de Madrid. Colaborador habitual de diversas revistas del sector.
Carles Combarros en CEO de Crowdsport (www.crowdsport.es) , la primera red de inversión privada especializada en startups del sector deporte-salud. ES Profesor Universitario (UB & UPF).
Cuenta con amplia experiencia como Director General: CAR Sant Cugat (2015-2016) Fundació Catalana per a l’Esport (2016-2018). ESADE MBA y Consultor empresarial. Amplia experiencia con startups, empresas emergentes y en sportstech.
Vicente Javaloyes cuenta con dilatada experiencia en Derecho Deportivo (Director del Máster Universitario Internacional en Derecho Deportivo, Asesor jurídico Asociación Europea de Juegos y Deportes tradicionales, Árbitro Tribunal d’Arbitratge Esportiu de Catalunya, Mediador deportivo. He sido asesor jurídico Asociación Jugadores Balonmano); Instalaciones Deportivas (grandes complejos y centros fitness): He dirigido el Complejo Deportivo Baldiri Aleu, TotalFit Centro de Bienestar y Fisic, centro de entrenamiento personal; Grandes eventos deportivos: Director de la Candidatura Almería a los XV Juegos Mediterráneos del año 2005 y y Director Corporativo Fundación Tarragona 2017 Juegos Mediterráneos; Y Organizaciones deportivas: Director General del Club Lleida Esportiu. He sido el Gerente del Club Unicaja Almería y de la Fundación Deporte Madrid.
Así como amplia experiencia como emprendedor, en creación y/o gestión de empresas tales como Sport Law, Asesoramiento jurídico deportivo SL, LaneFour Sport Management; Deporshop, tienda onlien de productos deportivos, Deporte y Ocio, Inversión y Evaluación SL, Sport Business Symposium y TotalFit Centro de Bienestar
Gaizka San Vicente tiene una amplia experiencia liderando proyectos relacionados con la actividad física, el rendimiento deportivo y la transformación digital en el ámbito del deporte: Ha participado en proyectos que emplean Inteligencia Artificial para analizar el rendimiento deportivo, especialmente en deportes como el fútbol y el baloncesto. Ha desarrollado herramientas de evaluación y predicción del desempeño de jugadores. Ha aplicado algoritmos matemáticos para optimización del rendimiento basado en parámetros fisiológicos: Participado en proyectos que involucran la generación de herramientas de Inteligencia Empresarial para análisis de datos y ha desarrollado herramientas de análisis automático de publicaciones en redes sociales para indicadores clave de negocio. También ha aplicado visión artificial y realidad aumentada para mejorar la experiencia audiovisual de las emisiones de partidos y análisis deportivos.
Además, cabe destacar que ha liderado iniciativas tecnológicas enfocadas a la promoción de la actividad física y la prevención de enfermedadescardiovasculares.
Alberto Casado lleva 12 años formando parte de la gestión operacional de eventos deportivos internacionales, ligado como freelancer a diferentes empresas promotoras y entidades como FIFA o UEFA. Principalmente implicado en áreas que conllevan el uso de sistemas o aplicaciones tecnológicas: ticketing, accesos, acreditaciones o gestión de resultados.
Ha trabajado en más de 40 eventos organizados en distintos continentes (Europa, Asia, América y Oceanía), entre los que destacan:
– Fútbol: Copa Mundial FIFA (2), Eurocopa (2), Final UEFA Champions League (2), Final de UEFA Europa League, Final de UEFA Conference League y Final UEFA Nations League.
– Tenis: Copa de Maestros ATP, Final de Copa Davis y varios torneos ATP (250 y 500).
– Otros deportes: Mundial de Baloncesto, Mundial de Tiro Olímpico, Copa del Mundo de Ciclismo en pista, Copa del Mundo Snowboard&Freesytle y Mundial Junior de Snowboard.
– Multideportivos: Juegos Asiáticos Indoor & Artes Marciales, Juegos Centroamericanos & Caribe, Universiada o Juegos del Mediterráneo.
También ha participado en proyectos de consultoría deportiva (en España, Georgia, Colombia y Turkmenistán), mentorización y formación relacionada con gestión deportiva.
Organización y Gestión, Espacios inteligentes deportivos y Tecnología
Desarrollo de negocio, organización y gestión, comercialización, internacionalización, Management y Espacios deportivos inteligentes.
Juanma Murua is an Economist and Consultant in management of cities and territories, specialized in sports policies and promotion of physical activity (www.murua.eu). Founder of the agency Ecosistema Activo.
For more than 20 years he has coordinated numerous projects related to sport and the development of cities and territories. He has directed the strategic plans for sport in Bilbao, Mondragón, Ermua, Jaca, Elorrio, Lasarte, the island of Tenerife, the region of Baix Llobregat (Barcelona) and the Portuguese cities of Maia, Gondomar and Odemira.
He writes articles, teaches and lectures on the relationship between sustainable development of cities and territories, health, physical activity and sport. He is the author of the blog ‘Economía en chándal’ (www.economiaenchandal.com).
Business Development, Product Design and Management, Project Management and Organization.
Eñaut Ruiz is Managing Director at Kirol Group: Kirolbet (www.kirolbet.es), sports betting distribution and Kirolsoft (www.kirolsoft.com), development of technological solutions for gaming and betting, having previously held the positions of R&D&I Director and Production/Trading Director.
He also has extensive experience in the sports sector as Project Manager-Projects Business Intelligence & ECommerce; Data Management, Marketing & Sponsorship, Integrity and knowledgeable about the evolution of digital consumption habits and new sports/events such as Kings/Queens League, Esports, ELeagues, etc.
Business development, product design and management, organization and management, and technology.
Jordi Viñas is Partner-Director and Founder of Itik Consulting Sport & Leisure SL (www.itik.cat) consulting in the sports industry as well as Founder of Elimu Knowledge Management, SL which aims to promote knowledge management also in this industry.He is also an associate professor of the University Degree in Sports Management, Blanquerna Faculty (Ramon Llull University) and academic coordinator of the Master in Marketing and Sports Management / Master in Sport Business part-time at the Johan Cruyff Institute.
He has extensive experience as a consultant in projects related to sports management, especially in strategic planning, economic-financial feasibility studies and social research applied to sport.
Business development, Product design and management, Organization and financing in Sportek projects/startups.
Jordi Pinillos is Founder of Qantara Sports (www.qantarasports.com), a sports consultancy in the areas of strategy, facility management, programs, sports policies and education.
He has 25 years of experience in different positions in public administration, private sports centers, sports product multinationals and sports marketing and communication consultancy.
Business development, Product design and management, Marketing, Organization and management and Internationalization of Sportek projects/startups.
Naiara Pineda has a degree in Business Administration.
Postgraduated in Financial Management from the University of Deusto. She’s an expert in Accounting and Auditing, in Innovation and Management, and in Marketing Management and International Relations.
Expert in LCC (Life Cycle Costing H2020) cost analysis. Founder of FinBox, leading the area of economic-financial consulting She has developed and participated in the strategies and policies according to our clients and brand services: Costing, Pricing, Cash and Investment Analysis with financing solutions, investment funds, grants and banking products. Extensive experience and analytical skills in economic-financial management identifying risks and providing solutions to clients, mainly SMEs, startups and entrepreneurs.
Extensive experience in:
Financing.
Manel Valcarce is CEO at the sports consultancy Valgo Investment (www.valgo.es) and CMO at Valte, technology consultancy -Spinoff of the University of Seville- (LinkedIn de Valte) and Area Manager in the Training Department of the Royal Spanish Football Association.
He is a teacher, entrepreneur and technology and marketing consultant in various companies in the sector.
He is a Doctor Professor hired by the International University of Valencia (VIU), Member of the Board of Directors of the Sports Managers Circle of Madrid – FAGDE and Member of the Spanish Society of Sports Economics.
He is a founding member of IIDCA Europe and of the association Football in Spain.
He has more than 15 years of experience managing his own fitness centers.
Business advisor to companies and sports entities in the sports and fitness sector.
Former manager and head of communication of the General Council of Official Colleges of Graduates in EF and CAFD.
He has developed marketing and communication work with companies, sports federations and universities, such as FEDA, AAF, RFEV, RFEF, etc.
He participates as a teacher in the Official Master in Organization and Facilities Management of Physical Activity and Sport (Universidad Alcalá de Henares), Official University Master in Sports Management at the International University of Valencia (VIU), University Master in Marketing and Commercial Management at the VIU, Official Master in Sports Management INEFC Catalunya, University Course in Marketing and Management of Sports Events at the Complutense University of Madrid, Postgraduate Course in Fitness Management at the University of Valencia, Expert Course in Technology and
Sports Management at the University of Seville and the Specialist Course in Management of Sports Centers of the IGOID Group and the University of Castilla la Mancha.
Member of the Unisport Universitas teaching team. He has been a professor of the Master’s Degree in Sports Management at the INEF of Madrid. Regular contributor to various magazines in the sector.
Business development, organization and management, design, branding and product management, marketing and sports technology, digital sport and health, nutrition and wellness.
Carles Combarros is the CEO of Crowdsport (www.crowdsport.es) , the first private investment network specialized in startups in the sports-health sector. He is a University Professor (UB & UPF).
He has extensive experience as General Manager: CAR Sant Cugat (2015-2016) Fundació Catalana per a l’Esport (2016-2018). ESADE MBA and Business Consultant. Extensive experience with startups, emerging companies and in sportstech.
Business development, Product design and management, Organization and management and Financing.
Vicente Javaloyes has extensive experience in Sports Law (Director of the International Master’s Degree in Sports Law, Legal Advisor European Association of Traditional Games and Sports, Arbitrator Tribunal d’Arbitratge Esportiu de Catalunya, Sports Mediator). He has been legal advisor to the Handball Players Association; Sports Facilities (large complexes and fitness centers): He has managed the Baldiri Aleu Sports Complex, TotalFit Centro de Bienestar y Fisic, personal training center; Major sporting events: Director of the Almería Candidacy for the XV Mediterranean Games in 2005 and Corporate Director of the Tarragona Foundation 2017 Mediterranean Games; and sports organizations: General Manager of the Lleida Esportiu Club. Former Manager of Club Unicaja Almería and Fundación Deporte Madrid.
As well as extensive experience as an entrepreneur, in creation and / or management of companies such as Sport Law, Asesoramiento Jurídico Deportivo SL, LaneFour Sport Management; Deporshop, online sporting goods store, Deporte y Ocio, Inversión y Evaluación SL, Sport Business Symposium and TotalFit Centro de Bienestar.
Business Development, Organization and Management, Marketing, Branding and Design, and Legal and Juridical.
Gaizka San Vicente has extensive experience leading projects related to physical fitness, sports performance and digital transformation in the field of sport. He has participated in projects using Artificial Intelligence to analyze sports performance, especially in sports such as football and basketball. He has developed tools for the evaluation and prediction of player performance. He has applied mathematical algorithms for performance optimization based on physiological parameters. He has participated in projects involving the generation of Business Intelligence tools for data analysis and has developed tools for automatic analysis of social media posts for key business indicators. He has also applied artificial vision and augmented reality to improve the audiovisual experience of match broadcasts and sports analysis.
In addition, he has led technological initiatives focused on the promotion of physical activity and the prevention of cardiovascular diseases.
Business Development, Product Design and Management, Organization and Management, Marketing, Financing and Technology
Alberto Casado has been involved in the operational management of international sporting events for 12 years, working as a freelancer for different promoters and entities such as FIFA or UEFA. Mainly involved in areas that involve the use of technological systems or applications: ticketing, access, accreditations or results management.
He has worked in more than 40 events organized in different continents (Europe, Asia, America and Oceania), among which stand out:
– Football: FIFA World Cup (2), Euro Cup (2), UEFA Champions League Final (2), UEFA Europa League Final, UEFA Conference League Final and UEFA Nations League Final.
– Tennis: ATP Masters Cup, Davis Cup Final and several ATP tournaments (250 and 500).
– Other Sports: Basketball World Cup, Olympic Shooting World Cup, Track Cycling World Cup, Snowboard & Freestyle World Cup and Snowboard Junior World Cup.
– Multi-sports: Asian Indoor & Martial Arts Games, Central American & Caribbean Games, University Games and Mediterranean Games.
He has also participated in sports consulting projects (in Spain, Georgia, Colombia and Turkmenistan), mentoring and training related to sports management.
Organization and Management, Smart Sports Spaces and Technology
Business development, organization and management, marketing, internationalization, management and smart sports spaces.
